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WE'RE IN IT TO WIN IT!

We are an event planning and management agency, delivering brand experiences in the form of in-person corporate events and LIVE activations in the UAE and the MENA region.

CUSTOM JAVASCRIPT / HTML

WE'RE IN IT TO WIN IT!

We are an event planning and management agency, delivering brand experiences in the form of in-person corporate events and LIVE activations in the UAE and the MENA region.


“I worked with the MCXevents team on the McCafé content creators’ event. They demonstrated a great deal of organization and professionalism throughout the process. Most importantly, the team delivered exactly what was presented in their event proposal. They managed the project’s logistics, setup, and operation with great attention to detail. As a result, the event was a success. The feedback received from our guests and partners was very positive. I wish them the best of luck and look forward to cooperating with the MCXevents team on more projects soon.”


Sherif Coutry,
GCC-COOP Marketing Director,
McDonald’s, Dubai, UAE.


“Working with the MCXevents team on the launch of ZEISS ClearView and PhotoFusion X was a very positive experience. From the initial creative presentation to the final execution at the event, the team was professional, organized, and truly dedicated to making our product launch a success. They have great attention to detail and were able to turn our vision into reality. The event was a huge success, and we received much positive feedback from our guests. We look forward to working with MCXevents on future projects and highly recommend them to anyone in need of event management services.”


Baudouin Series,
Managing Director - Middle East and Africa, ZEISS Vision Care, Dubai, UAE.


“The launch of the Praga Bohema is an important milestone for us at Praga. So naturally, such an important event had to be planned and organized with great attention to detail, which is what we got when working with MCXevents on this special event. The team demonstrated professionalism and skillfulness from the brief until the last guest left the venue. They managed the designs, production, and supporting content creation allowing us the time to entertain our high-profile guests and media. They did a great job, and we look forward to more projects together!”


Ivan Krakora,
CMO, Praga, Prague,
Czech Republic.

About Us.

SINCE 1999.


Based out of the UAE, we’ve delivered projects in 21 countries across the globe. Some were easier than others and some were challenging.

Enriching nonetheless!

OUR CLIENTS.


A spectrum of multinationals, large local groups, international brands, global advertising, and PR agencies, tourism promotion boards, and government and semi-government entities.


Spread across industries: 
Retail, IT, telecom, automotive, FMCG, food, and others.

OUR AREA OF EXPERTISE.

Corporate events. In-person/hybrid.


Corporate retreats. Product launches. Annual staff events. Team bonding. Annual partners’ events. Award ceremonies. Annual galas. Experiential activations. Brand roadshows. Sponsorship fulfillment. Business conferences. Multi-genre seminars. Corporate training

OUR AREA OF EXPERTISE.

Corporate events. In-person/hybrid.


Corporate retreats. Product launches. Annual staff events. Team bonding. Annual partners’ events. Award ceremonies. Annual galas. Experiential activations. Brand roadshows. Sponsorship fulfillment. Business conferences. Multi-genre seminars. Corporate training

EXTENDED AREA OF EXPERTISE.

LIVE public events


Concert management. Food festivals. Concept creation & design. IP activation & licensing. Mall activations, Sponsorship co-ordination.

EXTENDED AREA OF EXPERTISE.

LIVE public events


Concert management. Food festivals. Concept creation & design. IP activation & licensing. Mall activations, Sponsorship co-ordination.

These are the projects that made 
it to this year’s cut!

ARTE Museum

//ARTE MUSEUM DUBAI Grand Opening

Date: 19.02.2024
Venue: Dubai Mall
Event type: Museum Grand Opening Automotive.

ARTE MUSEUM, a cutting-edge digital art space by Korean company d’strict, expanded to the Middle East with its first location in Dubai Mall. The exhibition features 14 immersive zones inspired by the theme "Eternal Nature," offering visitors a multi-sensory experience that blends reality, fantasy, and hyper-reality through advanced digital technology.

Falcon 2.0 Project

//Falcon 2.0 2024

Date: 08.02.2024
Venue: Jumeirah at Saadiyat Island Resort
Event type: Anniversary and awards ceremony for the Falcon 2.0 project by Al Masaood Automotive

In 2023, Al Masaood Automotives launched the Falcon 2.0 project, and this year, they celebrated its anniversary. During the event, they highlighted the project's achievements and records over the past year. They also held panel discussions to talk about its success and hosted an award ceremony. To wrap up the celebration, they had a small party with live music, food, and drinks.

AERTSSEN MACHINERY SERVICES

//Aertssen Family Day Event

Date: 13.04.2024
Venue: Aertssen Machinery Services, Abu Dhabi Industrial City, ICAD III, Abu Dhabi
Event type: Company (Family Day) Event

Aertssen Machinery Services hosted a lively family-friendly event for employees,suppliers, and clients to strengthen connections and celebrate the grand opening of
their new Earthmoving workshop. The occasion marked a significant milestone for the company, bringing together multiple generations of the family-owned business, which
has been operating in Belgium since 1964.The event was packed with entertainment and cultural experiences. Guests explored an Emirati village, offering a glimpse into local traditions, while a special maze built with cranes and mini excavators provided a fun, hands-on experience for both kids and adults. A construction-themed bounce castle and a digging area allowed children to safely experience a miniature version of their parents’ work. Attendees also enjoyed carnival games, giant Jenga, and live performances from entertainers and a band,
creating a vibrant and festive atmosphere. Catering featured live stations serving international cuisine, complemented by a dessert island with sweet treats like ice cream, waffles, crepes, popcorn, cotton candy, and
slush. The combination of engaging activities, delicious food, and cultural elements made the event a memorable celebration for all.

Our scope:

  • ​Event theme and design: Construction themes
  • ​Event planning and management
  • Branding and Artworks: Signages, Gate, Registration area, Food Kiosks
  • A/V
  • ​Photo wall
  • Venue Set Up: Stage and Floor Layout
  • ​Food Kiosks: A variety of international cuisine
  • Entertainment: Magician, Stilt Walker, Digital Caricature, Face Painting, Balloon
    Twister, Live Band, DJ, and MC

AL MASAOOD GROUP

//Al Masaood Star Awards 2024

Date: 10.11.2024
Venue: ADNEC Centre, Abu Dhabi
Event type: Corporate awards ceremony.

Al Masaood is one of Abu Dhabi’s leading trading families, with a diverse portfolio spanning industries such as Automotive, Real Estate, Marine, Industrial, and Business
Services. This year, they once again hosted an awards ceremony to honor their employees, recognizing their dedication, contributions, and successes in driving the company forward. This event served two key purposes: the annual Star Awards, where employees from across the group are recognized for their achievements, and a Union Day celebration during the pre-function. The evening featured an award ceremony followed by a raffle draw, with exciting prizes for the winners.A total of 1,500 employees from the ALM Group attended, enjoying a mix of cultural and modern entertainment. Traditional elements included an array of traditional sweets, a henna artist, a calligrapher, a majlis seating area, and Ayyalah dancers. Meanwhile, interactive experiences like digital arcade games, digital bowling, digital darts, a 360° video booth, and themed photo opportunities kept guests engaged. A standout feature was a large media wall with a black-and-white design that guests could color in, adding an interactive artistic touch.The raffle draw was managed through an online system, ensuring a seamless
experience. Adding to the excitement, a live band performed a custom song created from lyrics inspired by the event, making the night even more memorable.

Our scope:

  • ​Event theme and design (2D and 3D designs)
  • ​Event planning and management
  • A/V
  • ​Photo Ops and Photo Wall
  • Centerpieces
  • ​Event Hostesses
  • Entertainment
  • ​Raffle Draw System

ALEF EDUCATION

//Alef Union Day Celebration

Date: 28.11.2024
Venue: St. Regis Saadiyat Island, Abu Dhabi
Event type: Union Day Celebrations.

Alef Education, an award-winning AI-powered learning solutions provider, has been transforming K-12 education since its founding in 2016. The company operates in nearly
7,000 schools across the UAE, the US, Indonesia, Morocco, and Saudi Arabia. With a mission to enhance learning through AI-driven personalized education and data-driven
teaching methods, Alef Education is committed to making education more accessible and effective. As part of its engagement with employees, Alef Education hosted a Town Hall event,concluding with a vibrant National Day Celebration, which we had the privilege of organizing. In theme with National Day, the event featured cultural activities, including a falcon display, a calligrapher, a henna artist, and a variety of activities, as well as a
traditional championship. The indoor section hosted competitions with scoreboards to track players' points. Activities included traditional board games, a trivia quiz,
boat-making, coffee tasting, and a calligraphy competition.

Our scope:

  • ​Event theme and design (2D and 3D designs)
  • ​Event planning and management
  • Photo Ops and Photo Wall
  • ​Event Hostesses
  • Entertainment

MODON

//Fish Market Union Day Celebration

Date: 02.12.2024
Venue: Mina Zayed Fish Market, Abu Dhabi
Event type: Public Event. Union Day Celebrations.

Established in 2018, Modon has solidified its reputation as a leader in real estate development, renowned for delivering and managing diverse projects, including residential, commercial, and industrial developments. Their projects are designed to create vibrant, culturally rich destinations that bring joy to citizens, residents, and visitors. These exceptional spaces, filled with leisure and recreational attractions, honor the heritage of their locations, drawing inspiration from local history and traditions. Among their many developments are The Courtyard Mall in Riyadh City and the New Fish Market in Abu Dhabi. In celebration of the 53rd Union Day, Modon once again hosted an engaging event at their landmark property: the Mina Zayed Fish Market.Inspired by the Fish Market itself, the celebration and activities were maritime and fishing-themed, while still in alignment with the local culture and traditions.

Our scope:

  • ​Event Theme & Design: Marine Heritage
  • ​Traditional Setup: Gargour Sitting Area (Inspired by Traditional Fishing Nets)
  • Entertainment: Ebdima Dancers, Two Mascots, Face Painter
  • Activities: Coffee and Date Serving, Live Fishnet Making Demonstration (Inside
    the Gargour)
  • ​Branding and Artworks
  • A/V
  • ​Photo Ops and Photo Wall Entertainment

Charabanc Transportation

//Ankai Buses Launch Events

Date: 12.12.2024
Venue: Meliá Desert Palm, Dubai
Event type: Product Launch

Charabanc Transportation introduced Chinese bus brand Ankai to the UAE, unveiling four tailored models: a luxury coach, electric bus, school bus, and staff bus. The VIP event, attended by 150 industry professionals, featured a cultural blend of Emirati and Chinese performances. Guests explored the buses up close, with presentations highlighting their innovative features—marking a significant entry of Ankai into the UAE market.

OUR SIMPLE PROCESS


1. We get the brief and ask the questions

2. We present an initial options/direction presentation based on text and illustrative images or mood boards along with a cost estimate

3. We agree on the direction and proceed to present a legit design proposal and
updated cost estimate

4. You approve. The project is now active!

SHOULD YOU WORK WITH US?


Simple answer. Yes.


// We’re in it to win it

// We’ll always keep you in control

// We’ll not stress you out

// We want to do it again!

SHOULD YOU WORK WITH US?


Simple answer. Yes.


// We’re in it to win it

// We’ll always keep you in control

// We’ll not stress you out

// We want to do it again!

Book your next event with us today!

Contact us now to book your next event and let us turn your vision into a remarkable reality. Whether it's a corporate gathering, a milestone celebration, or a social soiree, we are here to make it an extraordinary experience. 

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