Al Masaood is one of Abu Dhabi’s leading trading families, with a diverse portfolio spanning industries such as Automotive, Real Estate, Marine, Industrial, and Business
Services. This year, they once again hosted an awards ceremony to honor their employees, recognizing their dedication, contributions, and successes in driving the company forward. This event served two key purposes: the annual Star Awards, where employees from across the group are recognized for their achievements, and a Union Day celebration during the pre-function. The evening featured an award ceremony followed by a raffle draw, with exciting prizes for the winners.A total of 1,500 employees from the ALM Group attended, enjoying a mix of cultural and modern entertainment. Traditional elements included an array of traditional sweets, a henna artist, a calligrapher, a majlis seating area, and Ayyalah dancers. Meanwhile, interactive experiences like digital arcade games, digital bowling, digital darts, a 360° video booth, and themed photo opportunities kept guests engaged. A standout feature was a large media wall with a black-and-white design that guests could color in, adding an interactive artistic touch.The raffle draw was managed through an online system, ensuring a seamless
experience. Adding to the excitement, a live band performed a custom song created from lyrics inspired by the event, making the night even more memorable.